80 minutes of Brad Fallon - a very astute and knowledgeable young guy.
Highlights: ROCE - return on capital employed.
"If you are doing something you're good at,that's probably bad."
Recommended reading:
Serious constraints
Critical Change
#1 constraint: Having the right people.
This was followed by a List of Business Factors and Business Model Factors.
#1 word in I.M. MARKETING? FREE.
All explained in the Demand Curve.
3 out of 5 streamed Video (2007).
The last 20 minutes was taken up espousing FreeiQ followed by a Q & A and ideas about this new concept (2007). FreeiQ still lives today although the system to join was broken when I attempted to register.
